ChatGPT’s Ghibli image craze has gone so viral that it’s being brought up in Japanese courts as copyright concerns rise.

Barthe, a professor of online marketing, remarked to the foreign news agency that personalisation was the driving force behind the memes. “That tickles the egos of consumers,” she said.

Determining the location where a photo was taken just by looking at it – in an analog way is a popular pastime for some ...