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CEO Brian Niccol explains the company’s pivot back to its roots.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

While our fiscal 2025 projections see the firm remain slightly above this target at 3.3 turns, we expect Starbucks ot return to 3.0 times leverage by 2026 and remain below that benchmark throughout ...

The freebie is only available to members of the Starbucks Rewards loyalty program. eligible subscribers must activate a ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Starbucks announced this week two new drinks on its menu for a limited time in celebration of Valentine's Day.

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

Starbucks is offering its loyalty members free coffee on Monday, the day after the Super Bowl. The coffee giant said in January that its membership growth increased.

Here’s how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...