Celebrity-endorsed ads made up 30% of TV commercials in 2024, with the Food & Beverages sector leading at 24%, and IPL ...

In November, the European Commission imposed a €797.72 million (£698.76 million) fine on Meta for abusing its dominant ...

In this article, Siddharth Devnani of SoCheers explores how the Digital Personal Data Protection Act offers Indian businesses ...

Meta’s chief financial officer, Susan Li, told investors that advertiser demand remained strong despite the policy change.

The latest updates reinforce Instagram’s focus on views as a key engagement metric and provide creators with more detailed ...

India’s creator economy surged 322% to 4.06 million influencers in 2024, driven by fashion, gaming, infotainment, finance, and health and fitness.

In a bid to bring the Advertising and Marketing (A&M) industry closer, Social Samosa is back with its 'Agency Premier League' ...

Conceptualised by Manja, the ad turns RO service into a quirky love story between a house help and an RO technician, until the homeowner decides enough is enough.

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.

As part of this campaign, Volvo highlighted its legacy of safety through impactful billboard messaging placed in key ...

In this article, we take a look at campaigns from brands like Dove, Pepsi, and Cadbury 5 Star that challenge AI’s influence ...

The new logo, inspired by the Möbius strip, is a one-sided surface that symbolises infinite trust, inclusivity, and ...