And, looking at the list of achievements on Jessica Riley , media account director at Teamspirit ’s award entry, it’s ...

Newsfluencers are changing the shape of news — and with it, the future of PR. Creativity, granular targeting and ...

M&S’s response to its recent cyber-attack serves as a prime example of how to manage immediate crisis communications ...

A new report has found 90% of press releases are ignored by journalists because they are not newsworthy. The survey of 30 social news journalists, from outlets including The Metro, LADbible and The ...

Following the Covid-19 pandemic, corporate office culture content, especially on TikTok, has skyrocketed in popularity. Trends like “Day in the Life” and “GRWM” (Get Ready With Me) have Gen Z users ...

If you’ve ever worked in a PR agency, you’ve probably daydreamed about moving in-house. Maybe it was during a late night client call, while juggling your tenth account, or simply the allure of one ...

Crafting a research campaign that delivers impactful PR results hinges on one crucial element: a robust brief. But, despite its importance, many PRs will hit a briefing blind spot when commissioning ...

Dearest public relations community. It has been a fantastic week, not least because I discovered that far more than my family read this column. Thank you for all the story submissions, please keep ...

As the war on DEI continues, we’re witnessing a troubling shift away from what should be standard practice in the corporate world. But in public relations, scrapping DEI isn’t just short-sighted; it’s ...

Just before Easter, I made a critical Stunt Watch error. Thanks to an algorithm flooded with AI-generated action figures, I felt I hadn’t organically seen enough ...

Welcome to the latest PRmoment podcast. On the show today we’re talking to Heather Blundell, the UK CEO of Grayling. Heather joined Grayling in late 2023 after a brief spell at Ketchum as deputy UK ...

Welcome to our review of PR pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in ...