CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.

While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight ...