Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

Ordergroove, a provider of subscription solutions, has launched Ordergroove Experiments, which combines flexible promotions with A/B testing. With Ordergroove Experiments, companies can set up, test, ...

The only thing that has interrupted the non-stop AI talk has been tariffs and global trade war discussions. But can this do more than disrupt all the AI talk? Industry heavyweights Nicole France, ...

Tredence, a data science and artificial intelligence solutions provider, has launched Tredence Customer 360, a customer intelligence solution for telco, media, and technology firms.

Validity, a provider of marketing success and customer data intelligence solutions, has acquired Litmus, a provider of email optimization and testing solutions. Financial terms of the deal were not ...

HubSpot introduced new and improved Breeze Agents, updates to Marketing Hub Enterprise, and Workspaces for sales and support teams.

An expanded HubSpot partnership highlights Sinch's success bringing its conversations inbox to business messaging.

As the global marketplace evolves at an unprecedented pace, Gartner has identified the top seven commercial threats facing chief sales officers this year. The numerous challenges facing CSOs could ...

Landbase also announced the acquisition of Delegate, a company specializing in predictive and automated customer success, leveraging its expertise to bring the Campaign Feed and other product ...

evoAI's features a hybrid architecture that leverages rule-based systems for the handling of structured interactions while deploying advanced neural networks for nuanced, human-like responses to ...