Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar ...

ADT’s Chief Marketing and Communications Officer DeLu Jackson talks next generation customers, demographic shifts, CTV's ...

In our inaugural Brands on Fire LIVE, which took place earlier this month at Pier Sixty-Six Resort in Fort Lauderdale, Fla., Chief Marketer spoke with Alex Tomlin, SVP of Marketing for Bacardi North ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those ...

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most ...

Thanks in part to natural search, “brand awareness” displaced sales in 2008 as the top objective for advertisers’ search efforts Marketing communications and political consulting firm Criswell ...

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of ...

The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative ...

The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be ...