News

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...
Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django ...
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...
In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability ...
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper ...
With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...
Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.
IAB Tech Lab has introduced Trusted Server, an open-source tool that promises to provide publishers with a control over ad monetisation. Over the past few years, popular browsers such as Safari and ...
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...
HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.
The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...