Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest ...

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

Articles written by Vishal Kumar ...

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development ...

Dentsu India was in the news in 2024 for various developments. The company announced a series of leadership changes in ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” ...