In this week’s Business of Apps podcast episode, we sat down with Dieter Rappold, CEO and co-founder of ContextSDK, to ...

With the cost per install (CPI) for traditional user acquisition exceeding $30, more than half of the top 100 global mobile game publishers have embraced playable ads as a core strategy. This ...

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in ...

The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

What are the top mobile app development companies on the market I should get in touch with? You maybe asking yourself this question whether you need to create an app for iOS, Android, or Windows ...

This guide will walk you through what an Android app developer does, how you might develop an app for Android, and how to choose a top Android app development company to help you build the ultimate ...

App store optimization companies can contribute to effective efforts when trying to get mobile apps noticed in the crowded app stores. If you’re an app owner or marketer aiming to boost app visibility ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...