With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...

Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.

Many people stumble into ad tech from entirely different career paths. But the IAB's Angelina Eng has been in digital ...

Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up ...

Can the IAB Tech Lab's Trusted Server really help restore publishers’ ownership of monetization and wrestle back control from ...

Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and ...

Google’s reluctant return to IP addresses could reflect concern about AppLovin’s growing ad revenue and its use of IPs to ...

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As ...

As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat ...

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad ...