After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for ...

Yahoo has named Josh Line as its new chief marketing officer, just as the internet brand turns 30 and as it pushes to promote ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

At Spotter’s creator upfront event, YouTubers pitched themselves not just as influencers, but as full-fledged content ...

Bacardi Limited has launched a global creative review for most of its brands, according to three people close to the ...

People hate AI. Or do they? This week, we got an example of a fun generative AI project that consumers were initially wary of ...

Ad Age is marking Women’s History Month with a series of contributions from guest essayists. Today, Dana Hork, founder and ...

Ryan Fitzgerald is co-founder and CEO of Net Conversion.

Discord is using this year’s IAB PlayFronts, a showcase for the gaming community to brands, to make its most direct pitch yet to traditional advertisers. Asa Hiken is a technology reporter for Ad Age ...

Returning to work after parental leave was a roller coaster of emotions. On one hand, I was excited to get back into the swing of things and reconnect with colleagues. On the other hand, I was nervous ...

Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates ...

Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...