NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little creepy. What to know.

In addition, it was announced that former Los Angeles Lakers forward and Hall of Famer Carmelo Anthony will be a studio ...

NBC is brining back more than a theme song when the network resumes its NBA coverage next season. Jim Fagan, the network's narrator, will also be involved, despite one major obstacle.

Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC.

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

NEWS: Jim Fagan was the voice of the NBA on NBC's promos during the 90s. He passed away in 2019. Using AI, he will be heard ...

NBC Sports is going all out to bring back the 1990s to the NBA with a modern twist. Comcast's sports division will use an ...

AI will breathe new life, and Jim Fagan's voice, into a nostalgic partnership between the NBA and NBCUniversal.