WPP has won Heineken’s global shopper marketing and commerce work for its brand portfolio, including Heineken, Heineken 0.0, ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

Floorplans seen by The Drum suggest some staff will have to work on couches, in “pantries,” and from the office canteen. They ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

However, four large ad agencies—WPP, Omnicom, Interpublic Group, and Publicis—have recently agreed on deals, or are in talks, ...

In the US, ad spending on X declined by 2 per cent in the first two months of 2025 compared with the previous year, even as ...

Musk and X chief executive Linda Yaccarino have set a goal that aims to boost advertising revenues back to 2022 levels, ...

As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...