A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

Floorplans seen by The Drum suggest some staff will have to work on couches, in “pantries,” and from the office canteen. They ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP has won Heineken’s global shopper marketing and commerce work for its brand portfolio, including Heineken, Heineken 0.0, ...

Going public isn’t just about raising funds—it’s about transformation. This is true of the vast plethora of companies that ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group, and Publicis—have recently agreed on deals, or are in talks, ...

The Mumbrella360 session catalogue continues to grow, with new sessions confirmed for the agenda. Topics include unlocking ...

WPP's organic net revenue growth has lagged behind that of ad-group peers like Publicis in recent years, which analysts say is in part due to losses of key accounts. Investors are looking at its ...

Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...