The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns and ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

I have typically spent hours each week researching, reading and experimenting with AI tools. That all changed a few weeks ago ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

New Delhi: Publicis Groupe has entered into an agreement to acquire Lotame, the independent identity solution company, in an update on its AI strategy presented by Arthur Sadoun. Lotame is home to ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to ...

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, an independent identity solution. “Lotame is home to one of the largest end-to-end data marketplaces in the ...

(Reuters) -French advertising giant Publicis has reached an agreement to acquire data and ID technology group Lotame and plans to wrap it into targeted marketing unit Epsilon, its main business driver ...