Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...

Publicis did not say how much the acquisition of Lotame, which is expected to close early in the second quarter, would cost ...

Publicis to integrate Lotame into Epsilon for targeted marketing Company invests $1.5 billion in data and technology Publicis leads adland with AI and big data transformation March 6 (Reuters ...

The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of the transaction, which is subject to customary closing conditions, were not disclosed.

Publicis Groupe continued its yearslong streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an independent data, identity and technology solution*. Source: © Medianews4u ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

With competitors chasing a similar goal, battle lines are being drawn. Publicis has acquired identity-based data shop Lotame. Does that solidify its status as advertising's leading data firm?

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...