Are Prebiotic Sodas Actually Good for You?
Companies claim that their sodas are healthier than other soft drinks in part because they contain prebiotics.
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Is Poppi Soda Really Good For You?
Poppi has earned a reputation as a healthy alternative to traditional sodas, but does it live up to the hype? We have the ...
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Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its media business from incumbent WPP to Publicis is bringing its fair share of business ...
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Whatever Happened To BottleKeeper From Shark Tank?
In Season 10 of the hit show "Shark Tank," two entrepreneurs pitched their company, BottleKeeper. But where are they now?
Neither Poppi nor Olipop: This is The Coca-Cola Company’s new “fruit forward” bubbly prebiotic soda
To compete in the growing prebiotic soda market, The Coca-Cola Company has announced plans to launch its own “fruit-forward” bubbly beverage. The prebiotic soda industry has expanded rapidly over the ...
Inside the Better-for-you Soda Boom, Following Pepsi’s $1.95 Billion Acquisition of Poppi
With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...