With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Sneaky . . . and surprisingly stylish. Marketing stunts tend to range from the banal to the broadly clever—but rarely do they ...

This week’s Fresh Take newsletter features a look at PepsiCo’s acquisition of Poppi and what it means for the beverage ...

PepsiCo has just bought gut health superstar Poppi. Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the ...

Scott Harvey, the CEO of Jones Soda, pointed to a projection that the zero-sugar beverage market will more than double in size by 2030, according to Fairfield Market Research. “We fully expect all of ...

Good sleep starts with regularly eating food rich in nutrients, including B vitamins, carbohydrates, lycopene, lutein, ...

On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising acquisition of better-for-you soda brand Poppi.

"It always hit me when I visited friends' houses. I guess I always thought that being middle-class meant having it." ...

Prebiotic drinks like "Poppi" and "Olipop" are rising in popularity as more people are reaching for soda alternatives. NBC ...

Vrbo recently targeted Airbnb with billboards, calling itself the "hotter, cooler" alternative. Airbnb’s CEO responded by mocking the ad on Instagram.

PepsiCo has struck a deal to buy US prebiotic soda brand Poppi for $1.95bn. The announcement of the transaction today (17 ...

The LEGO Group and The Pokémon Company have announced a multi-year partnership to release LEGO Pokémon sets starting in 2026.