To compete in the growing prebiotic soda market, The Coca-Cola Company has announced plans to launch its own “fruit-forward” bubbly beverage. The prebiotic soda industry has expanded rapidly over the ...

Gap Inc CEO Richard Dickson shares his strategy to turn the retailer into a high-performing, culture-shaping brand.

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Sneaky . . . and surprisingly stylish. Marketing stunts tend to range from the banal to the broadly clever—but rarely do they ...

Just Drinks sat down with Hip Pop’s founders to discuss the company’s expansion plans, competition in functional soft drinks ...

This week’s Fresh Take newsletter features a look at PepsiCo’s acquisition of Poppi and what it means for the beverage ...

Thanks to a recent surge in healthier sodas, you’ve got options that deliver the refreshing bubbles you love without the ...

PepsiCo has just bought gut health superstar Poppi. Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the ...

Scott Harvey, the CEO of Jones Soda, pointed to a projection that the zero-sugar beverage market will more than double in size by 2030, according to Fairfield Market Research. “We fully expect all of ...

Good sleep starts with regularly eating food rich in nutrients, including B vitamins, carbohydrates, lycopene, lutein, ...

On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising acquisition of better-for-you soda brand Poppi.

Wild is woven into the fabric of her brand’s identity. But Rosa Li’s methodical, strategic approach to building a successful ...