The Messi cam is "pushing the boundaries of how fans experience the game," said MLS Executive Vice President of Media Seth Bacon. Bacon added, "With this collaboration, we're bringing fans even closer to one of the greatest players of all time- in a way that's dynamic, immersive, and made for the next generation of fans.

Messi fails to show at All Star game, so what now? Plus: MLS calendar change talks and Spain's last-gasp Euros win.

Soccer superstar Lionel Messi is teaming up with the drinkware brand Stanley to release a new collection of drinkware products.

Diego Luna Wants Cristiano Ronaldo To Rival Lionel Messi In MLS originally appeared on Athlon Sports.