From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Matcha green tea, a finely ground powder of specially grown and processed green tea leaves, has taken the dessert world by ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you want to combine coffee's energy with green ...

As the matcha craze sweeps across the globe, Japan is faced with a dilemma: keep up with skyrocketing demand or risk losing ...

Regarded as Japan's largest tea-producing region, PARU also sources matcha from Shizuoka, although the region is known for sencha, a type of Japanese green tea, or "ryokucha." "By sourcing from ...