Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Why are people on TikTok fighting about matcha paste? Poda, founded by Mujtaba Waseem, is at the center of a debate on ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Regarded as Japan's largest tea-producing region, PARU also sources matcha from Shizuoka, although the region is known for sencha, a type of Japanese green tea, or "ryokucha." "By sourcing from ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you want to combine coffee's energy with green ...