The Thai government has been keen to promote its global image through major sporting events. As it targets a F1 race by 2027, questions remain over the impact, costs and benefits of such a move.

This year’s Formula 1 Australian Grand Prix is set to boast another record crowd after organisers found a ‘unique’ solution.

And thankfully for Merc fans around Metro Manila, the Adidas and Mercedes-AMG Petronas collection is now available via select ...

Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t ...

AI-powered search startup Perplexity has been in negotiations to sign a sponsorship deal with Red Bull Racing, worth $5 ...

Brookes’ software giant Atlassian is taking pole position with a new deal to become the title sponsor for Formula 1 team Williams.

The Albert Park Circuit in Melbourne is readying for major changes as it prepares for the 2025 Formula 1 season. This comes ...

NASCAR's new rule allowing elite drivers entry into the Daytona 500 has split opinions with the full-time drivers.

Australian company Atlassian has become the naming rights sponsor of the Williams F1 team. Image: Williams The newly announced partnership ...

Spire Motorsports and Go Bowling have announced a major sponsorship deal with Michael McDowell, making Go Bowling the primary ...

Two months after leaving Red Bull following a disappointing 2024 campaign, Sergio Perez is working toward a return to Formula ...

Bridgerton star Simone Ashley has been spotted shooting a new ad for beauty brand L'Oreal in Paris. The actress has joined ...