The informal, family-friendly gathering has been an annual tradition since 1971 in Daytona's historic Midtown.

Daytona Beach is buzzing as thousands of bikers roll into town for the 84th annual Bike Week, a 10-day event that’s become a staple for motorcycle enthusiasts worldwide.

Bike Week, a Daytona Beach tradition since 1937, is evolving to attract a larger and more diverse audience. Corporate sponsorships are increasing, bringing sophisticated marketing and expanding the event's reach. Security is a top priority for 2025, with organizers working closely with law enforcement to ensure a safe event for all attendees.

DAYTONA BEACH, Fla. – Over 500,000 bikers are starting to roll into the Daytona Beach area for the 84th annual Bike Week. The weeklong event officially kicks off Friday, offering a wide array of entertainment spread throughout the region.

Honda will celebrate 50 Years of Flight with the Gold Wing touring bike expanded at the upcoming Bike Week event in Daytona Beach, Florida.

The stretch of International Speedway Boulevard between Halifax Avenue and A1A, considered the gateway to Daytona Beach’s beachside, has undergone a two-year transformation.

Bike Week typically brings about 500,000 people to Daytona Beach and the surrounding areas each year. All of those motorcycles on the road mean a lot of messaging pushed out by local law enforcement and the Florida Department of Transportation.