The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

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Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

The news that #Publicis has taken over the Coca-Cola media account from WPP in North America is noteworthy for several reasons but perhaps what should be most worrying for the latter is the sheer ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...

The beverage giant, which recently pared back some packaging goals, is facing criticism from green groups concerned about its ...

Coca-Cola has a plastic problem. Oceana’s report projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds ...

Nearly 1.3 billion pounds of plastic waste is set to enter the world’s oceans and waterways after Coca-Cola scrapped 25% ...