Krystal Blum is employed as the Director of Marketing and Events for the We Will Collective, which serves as the primary NIL ...

The Iowa Pork Producers Association’s “Purchase Moore Hamann Bacon” initiative was recently named the grand champion of the National Agri-Marketing Association Awards. The associationjudged 950 award ...

Before Brent Blum, the executive director of the We Will Collective, turned his attention to helping Iowa State women's basketball grab players out of the transfer portal, he was focused on keeping ...

Before Brent Blum, the executive director of the We Will Collective, turned his attention to helping Iowa State women's basketball grab players out of the transfer portal, he was focused on ...

Iowa State reportedly offered Oscar Cluff more NIL money than it has offered any other player in the transfer portal.

It just wasn’t meant to be. “Iowa State was in it,” said Brent Blum, executive director of the We Will Collective. “From any player that’s ever been in the portal, to be honest ...

On Tuesday, the Cyclones star's decision to return to Ames, Iowa was revealed by the program's NIL director Brent Blum, aka the executive director of the program's NIL Collective for coach Bill ...