According to a recent industry report, digital media now captures 51% of India’s ad revenue, surpassing TV’s 49%, driven by a 65% year-on-year surge in e-commerce ads, 33% growth in connected TV, and ...
Digital media is outpacing traditional platforms in India, now capturing 32 per cent of media revenues, driven by increased ...
The report added that digital ads are highly effective; 69 per cent of mobile users spend time on media (entertainment and ...
The reported layoffs came as the company faces challenges in its core food delivery business and rising losses in its quick ...
Marketing Dive spoke with Bethea about these ad experiments and how the marketer is approaching retail media networks, ...
Zomato has laid off 600 customer support associates while automating its customer service with AI platform 'Nugget'. The layoffs, affecting employees ...
A look at brands who jumped on the trend, using AI-generated Ghibli-style visuals for ads, social media posts, and ...
Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
Sahibjeet Singh Sawhney, Marketing Head at Zomato, was awarded The CMO Experiential Marketing Award at the Laqshya Pitch Best ...
With the IPL season proving to be a high-impact marketing window, McDonald’s India (West & South) is rolling out an ...
Zomato Quick stops ‘Ek Do Teen’ song at ‘Dus’ to promote its 10-minute food delivery service
The campaign features four films, reimagining the "Ek Do Teen" song, stopping at "Dus" to emphasise the speed of delivery ...
According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...
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