HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

The 'Mortal Kombat II' spoof movie poster for Johnny Cage's 'Uncaged Fury' finally has a trailer showcasing the character's ...

The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

Commentary: Why are we dedicating a day to tech that's filling the internet with slop, burning through clean water, and ...

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.

The founder of the Gen-Z entertainment company’s career has been marked by an acute eye for storytelling, an understanding of ...

After facing joblessness, Bolu turned to the Internet for income. Starting with freelance writing and affiliate marketing, he began ...

To win young customers who grow up in today’s fragmented attention economy, leaders need to deploy strategies specifically ...

The founder of the Gen-Z entertainment company’s career has been marked by an acute eye for storytelling, an understanding of internet culture and a deep love of fashion.

Stephen Amagba is a Nigerian brand strategist and innovator working across Web3, AI, and entrepreneurship.The multi-skilled ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

Rapido, a bike-taxi service, uses Instagram to connect with young audiences through funny memes, local humour, and a relatable mascot called Driver Uncle.