With Tata Tea Premium Care, the brand blends tradition with purpose, giving consumers a cup that’s as comforting as it is beneficial. “Tata Tea Premium Care is a natural extension of our ...

Despite enormous regional diversity in India, national brands ran homogenised campaigns. Tata Tea Premium, a national brand, found this one-size-fits-all approach, limiting. Its share was softening ...

Hydration and Tea Tata, like many Indians, cherished his daily cup of tea. However, he was watchful of his consumption, avoiding excessive sugar. Drinking plenty of water throughout the day was ...