STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

With an audience of over 120 million people, Kendrick’s show broke viewership records. But at times it seemed designed to speak directly to me.

Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health.

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

Super Bowl 2025 commercials set a record $8 million per 30 seconds, featuring Elon Musk, Dogecoin, and A-list celebrities.

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Variety breaks down the best TV performances of the 21st century, from Jeremy Allen White to Emma Stone and Sydney Sweeney.

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

A legal loophole is allowing children who access social media to see enticing advertisements for marijuana with potentially ...

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...