What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...

One challenge for brands when casting creators is not getting the same mass-market appeal that big-name celebrities bring to the Super Bowl. Creators have a dedicated following an ...

Pratt on teaming with Chris Hemsworth for a Super Bowl ad for Ray-Ban Meta.

Kendrick Lamar's Super Bowl halftime show breakdown explained by creative team and collaborators behind the setlist, stage ...

Companies spend millions of dollars for a 30 second Super Bowl ad spot. It's a major financial commitment and takes months of marketing to come up with a creative commercial that grabs people's ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

On a Monday edition of FOX45 Morning News, Taylor Stewart spoke with Jed Jecelin, the Executive Creative Director of Planit, ...

Viewers agreed that this year’s Super Bowl commercials relied on comedy and nostalgia -- perhaps in an effort to avoid ...