Get a free cup of coffee on Monday if you’re a Rewards member. The Super Bowl is one of the most-watched cultural moments of ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

Starbucks Corp. reported better-than-expected quarterly results, luring back lapsed customers with coffee-focused ads and by ...

Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start ...

Advertising Niccol joined Starbucks in September to rescue the chain after boycotts, price increases and lengthy wait times ...

The Massa Drive location joins a national movement of more than 11,000 baristas fighting for workplace protections at the ...

Starbucks has already axed its lineup of olive oil drinks and iced energy drinks. However, the coffee giant has recently added new drinks, too, including an espresso-based beverage called the cortado.

Who doesn’t appreciate the personal touch of a name misspelled in Sharpie? Starbucks’s new CEO, Brian Niccol, made a bet last September that the company could draw customers back into its stores by ...