From long lines wrapping around malls to fights breaking out in Pop Mart stores, the monster doll with a toothy grin has taken the world by storm.

In 2024, Pop Mart’s total revenue more than doubled to ¥13.04 billion (~US $1.81 billion), with plush toy sales—largely driven by the popularity of Labubu— skyrocketing over 1,200%.

Hold onto your Chaos Emeralds and utility belts, because Sonic the Hedgehog and the Justice League will race onto toy shelves later this year in a new collaboration featuring Sonic and his pals as our ...

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A curious little creature with wide eyes, toothy grins, and an unmistakable charm is quietly taking over shelves, feeds, and collector wishlists, and it goes by the name Labubu. At first glance, the ...

As a parent, you probably know how tough it is to keep kids engaged with traditional toys, with screen time being the last resort. But this AI-powered plush from Magical Toys could be the solution you ...

To celebrate the opening of the store, Sega is giving away a tumbler featuring the Sega logo for every purchase of 7000 yen or more. These tumblers are given at random in white, silver, black and rare ...

If you’ve scrolled through Instagram lately, you’ve probably noticed them – tiny plush figures dangling from designer handbags, somewhere between luxury trinket and childhood treasure. This year, ...

Want a plush toy of The Excavation of Hob’s Barrow’s scariest, staringest character, glaring at you from your bedside? Thanks to Cloak and Dagger Games, developer of this haunting point and ...

It’s just a shame we didn’t get our Sonic the Hedgehog toy, but you might have more luck. The menu items will be available for the next few months, while Sonic the Hedgehog Happy Meals should ...

This 9-inch Sonic the Hedgehog-Duck plush is officially licensed by Sega and modeled after the hero's classic appearance. Each Tubbz duck has a weighted base, so that it can be displayed upright ...