Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver ...

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveragin ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

The average smartphone user spends 2 hours and 20 minutes a day or 70 hours on social media apps every month and 55% of the population, or 4.88 billion people, have social media accounts. It is the ...

But each additional piece of news analysis about the CCI investigation into India's top media agencies raises more questions than ... a well-known marketing and media expert, says that "most ...

However, if social media activity is any indication, that relationship may have taken a turn. Betr on X recently analyzed Cavinder’s Instagram activity, noting that she appears to have removed ...

Bobbie chief brand officer Kim Chappell (left) on stage with Axios' Eleanor Hawkins (right). Photo credit: Rick Cortez on behalf of Axios ...

Also of note from that same research ... unlike other marketing channels, good SEO work is sustainable. When a paid campaign ends, so does the traffic. Traffic from social media traffic is ...

Social media marketing can be highly effective in attracting audiences ... To understand your audience, stay informed by reading industry news and participating in discussions about topics that ...

Because trending topics change rapidly ... It offers widgets that can monitor anything you need for social media, business, marketing or research. Cyfe is a great way to clear the clutter while ...