The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for achieving business goals. It opens the gateways to connect with an array of ...

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveragin ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Social media and digital display/video are the top media channels marketers plan to increase spend on this year ... Respondents say their top area of concern related to their media/marketing ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

And more than a quarter—27.4%—plan to use them more ... says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success ...

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...