Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Savvy entrepreneurs quickly jumped on the wagon to promote themselves and their (or others) products, eventually evolving into the mass social media marketing industry we are all familiar with today.

This has been primarily driven by Meta Platforms apps: Facebook and Instagram. How many social media accounts are there worldwide? The number of social media accounts surpassed five billion in 2023, ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

Apple has a staggering marketing claim for the new MacBook Air with the M4 chip. Specifically, Apple says the new MacBook Air is up to 23x ...

Democratic lawmakers planned multiple protests during President Donald Trump's address to Congress on Tuesday, but they ultimately fell short, according to liberal voices in the media, including ...

says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...

This is real,” said Donald Trump as he called out the Biden administration for spending taxpayer dollars on “transgender mice and other gender-bending social experiments” overseas.

The video, which has since gone viral, raised eyebrows and conversations across social media platforms. "Cassper is washed. People will think I am hating... There's a saying in football ...