Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Jami Eidsvold is founder and CEO of Smarty Social Media, which is based in Santa Ana. She has more than 20 years of ...

Candle Media co-CEO Kevin Mayer talked TikTok, YouTube and Blackstone at Paley Q&A, and he urged Hollywood to do more to ...

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark.

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

As TikTok nears another ban deadline, creators and firms say they believe the Chinese-owned app will remain in the U.S. They ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...