Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...