Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently ...

Seven millennials and one Gen Xer who graduated around the Great Recession share what they learned from launching their ...

From drawing the perfect whale at age of five to becoming the first Bangladeshi woman in advertising to attend the ...

It’s not a rhetorical question. More and more students are not doing the work. They’re offloading their essays, their ...

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies.

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...