Fragrance expert Paul Fino (@paulreactss) helps a writer choose perfumes that are designed to make you more alluring — and ...

Because Victory 45-47 is $250 a bottle and reportedly smells woody, here are your afternoon links: Unicyclist hit in Central ...

A woody aromatic scent, Moncler’s Pour Homme is an intriguing fragrance with notes of wood, herbs and spice. It has an ...

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

Dwayne "The Rock" Johnson created men's grooming brand Papatui with luxurious scent at the forefront. One year in, they're ...

Aussie beauty fans are already going wild for cult-favourite brand Gem’s new launch into Coles, and TikTok is flooded with early sightings and rave reviews.

AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

6. Jay, Enhypen: Le Labo Santal 33 Eau De Parfum Le Labo's experimental fragrances are a hit in the K-pop industry, starting with the brand's most iconic perfume Santal 33.

One of the most coveted scents is undoubtedly Le Labo Santal 33. It's genderless, smells earthy and rich, and has ...

Can't tell your EDPs from your EDTs? Not quite sure what a “vetiver” is? Here's how to navigate the booming men's fragrance market—and walk away with a scent that feels uniquely your own.

Including the £23 high-street fragrance made by the same perfumer who created a £234 designer one - and which smells just as ...

With that, the pros for body sprays is pretty damn strong. Obviously, they're significantly more affordable than a spensy perfume bottle. For the fragrance-obsessed looking to create their own scent ...