Fragrance expert Paul Fino (@paulreactss) helps a writer choose perfumes that are designed to make you more alluring — and ...

Because Victory 45-47 is $250 a bottle and reportedly smells woody, here are your afternoon links: Unicyclist hit in Central ...

A woody aromatic scent, Moncler’s Pour Homme is an intriguing fragrance with notes of wood, herbs and spice. It has an ...

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

Aussie beauty fans are already going wild for cult-favourite brand Gem’s new launch into Coles, and TikTok is flooded with early sightings and rave reviews.

AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

Can't tell your EDPs from your EDTs? Not quite sure what a “vetiver” is? Here's how to navigate the booming men's fragrance market—and walk away with a scent that feels uniquely your own.

“It’s clean and fresh with a sort of sparkly veneer, but there’s something a little sinister about it.” ...

Gem’s £4 deodorant smells like high-end perfume and offers 48-hour protection. Here’s why it’s trending. Read more on Grazia.

The festival has published a long list of contraband items at Glastonbury 2025. Here’s what it says: Excessive amounts of ...

We’ve rounded up seven of the best travel-ready perfumes that blend sophistication with convenience, designed to handle the heat while turning heads wherever you go. From light and airy to bold and ...