Gem’s £4 deodorant smells like high-end perfume and offers 48-hour protection. Here’s why it’s trending. Read more on Grazia.

HANNAH BETTS: I'm a beauty expert, this is the £33 Beauty Pie perfume fans of Le Labo Santal 33 will love By HANNAH BETTS Published: 10:47 EDT, 8 June 2025 | Updated: 10:55 EDT, 8 June 2025 ...

One of the most coveted scents is undoubtedly Le Labo Santal 33. It's genderless, smells earthy and rich, and has ...

One of the most coveted scents is undoubtedly Le Labo Santal 33. It's genderless, smells earthy and rich, and has ...

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

Cremo, available at Target, also offers a full range of other men’s grooming products — from body washes and beard oils to ...

AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

Aussie beauty fans are already going wild for cult-favourite brand Gem’s new launch into Coles, and TikTok is flooded with early sightings and rave reviews.

One thing I've always struggled with finding is a deodorant that smells amazing and still actually works. 'Natural' ...