(Bloomberg) — Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based company, controlled by a Swiss ...

As of January 1, Rolex have hiked up its prices ... bezel variant that released in Watches & Wonders Geneva last year, have marked up their prices $100 USD more (around a 0.9% increase on average).

In early 2024, the brand had raised prices on some precious metal models by around 4% in the UK. When Bloomberg reached out to a Rolex spokesperson in Geneva to comment on the specific details of ...

Swiss luxury watchmaker Rolex began the year by raising prices of some of its most popular models after gold values surged in 2024, reported Bloomberg on Thursday. The Geneva-based company hiked ...