Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes. However, there is a significant challenge: the supply may not be able to ...

Matcha shortage, who? After receiving hit success last year, Mister Donut’s limited-edition Uji matcha range is coming back to our shores in yet another collaboration with Morihan, a famous ...

Brittany is based in the Houston area. “It’s not to say that if you’re not of the culture, you can’t have a great matcha product or be a part of the matcha conversation,” Park says in her TikTok video ...

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, with a clean, modern vibe. [Tokyo] Love Matcha Latte? It’s a smooth, ...

Matcha, what's not to like? It's the drink of the year and if you've been to Japan and you're chasing those memories from the trip, or want to live vicariously, we've got the nine best spots in ...

We’re of course talking about matcha: the cult green tea powder renowned for its health benefits, which is threatening to steal the oat flat white’s title as the trendiest drinks order of 2025. While ...

Competing with coffee and bubble tea for the drink of choice in Hong Kong, matcha has taken the city’s F&B scene by storm, with matcha lattes and matcha ice cream proving particularly sought after.