Found all over short-term rental sites, a burgeoning, soon-to-be billion dollar industry is behind the vibrant style ...

The through line? The horse girl aesthetic is back, though her identity is ever evolving to meet the times. Roxanne Adamiyatt is the Deputy Digital Lifestyle Director at Town & Country ...

What’s a horse girl, you might ask ... all potent touchstones of the equestrian and outdoorsy aesthetic were remixed with revelry for an effect that offered familiar pastoral escapism over ...

But if your style radar has room for one more trend to buzz about in the coming months, it’d have to be tomato girl summer. The newest fashion craze on TikTok isn’t entirely about dressing up ...