Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
The mayor of San Juan has said Bad Bunny does a better job of promoting Puerto Rico than the island’s official destination marketing organization.
Connecticut Post7d
Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
That agency, Discover Puerto Rico, was founded in 2017 to market the island to both tourists and investors. Established during the administration of Gov. Ricardo Rosselló, it was part of a ...