But there's still the question of whether companies will use AI to actually create their Super Bowl commercials in the first ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

We're sharing more about our approach to labeling ads on our platforms that were created or significantly edited using our ...

Drug industry calls out telehealth company Hims & Hers' Super Bowl ad touting its knock-off weight loss medications.

Telehealth company Hims & Hers' first Super Bowl ad is provocative and effective in building awareness of its weight loss ...

A screenshot of the AI chatbot in the ad claimed Gouda accounted for 50-60% of global cheese consumption. Was it funded by ...

AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, ...

MILWAUKEE CHEESE MARKET WILL BE FEATURED IN A SUPER BOWL COMMERCIAL FOR GOOGLE ON SUNDAY. IN THE AD, THE OWNER OF WISCONSIN ...

Advertisers pay a fortune for a commercial during the annual NFL Super Bowl. These adverts did not return that investment.

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...