The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Drug industry calls out telehealth company Hims & Hers' Super Bowl ad touting its knock-off weight loss medications.

A screenshot of the AI chatbot in the ad claimed Gouda accounted for 50-60% of global cheese consumption. Was it funded by ...

The “Babygirl” actor is attempting to do some selling in German company Bosch’s first ever Super Bowl ad. The company, which ...

MILWAUKEE CHEESE MARKET WILL BE FEATURED IN A SUPER BOWL COMMERCIAL FOR GOOGLE ON SUNDAY. IN THE AD, THE OWNER OF WISCONSIN ...

From Catherine O'Hara throwing back brewskis to Meg Ryan and Billy Crystal having a 'When Harry Met Sally' reunion, here are the best (and the rest) of the 2025 Super Bowl's star-studded commercials.

Advertisers pay a fortune for a commercial during the annual NFL Super Bowl. These adverts did not return that investment.

A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

The massive capex comes as Amazon's cloud and AI rivals up their spending. Google-parent company Alphabet, said on its most recent earnings call that it expects to spend $75 billion on capital ...

Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, ...

WASHINGTON (AP) — President Donald Trump has paused imposing tariffs on small-value packages arriving from China, apparently ...