Puma Is Doubling Down on Marketing: Inside Its ‘Go Wild' Campaign
When it comes to advertising, Puma has opened up its wallet. Puma revealed on Thursday, "Go Wild," a global campaign that the ...
Footwear News on MSN1d
Puma Is Doubling Down on Marketing: Inside the Brand's ‘Go Wild' Campaign
When it comes to advertising, Puma has opened up its wallet. Puma revealed "Go Wild" on Thursday, a global campaign that the ...
exchange4media1d
Why IPL is now a pop-culture phenomenon for brands
IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...
Retail TouchPoints1d
Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing
Additionally, the retailer’s Anthro Fruit Stand pop-ups at The Grove in Los Angeles and in NYC’s Union Square, linked these ...
SunStar2d
KADIWA Pop-Up store opens in CSF for Women's Month
The Department of Agriculture (DA) has launched the KADIWA Pop-Up Store at the Covered Court, SACOP, Maimpis, City of San Fernando, Pampanga.DA said the event i ...
North East coffee brand Daily Pour is launched using local creative talent
A Northumbria University graduate has launched a coffee business that is blending caffeine and creativity.
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
Marketing Dive3d
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
The Thaiger4d
Jungceylon turns up the heat with ‘POP YOUR SUMMER’
The special campaign "JUNGCEYLON POP YOUR SUMMER" will allow shoioppers to have discounts up to 70% to boost tourism in Phuklet.
The Print4d
Seduction to sanskar—How Darshan Patel’s Fogg helped India’s deo market grow up
Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a ...
Bristol24/75d
A pop-up marathon at the Pipe & Slippers
Ever since its opening in 2004, the Pipe & Slippers on Cheltenham Road has been celebrated as a neighbourhood favourite with ...