Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

Dubai, UAE – March 29, 2025 – Excitement is mounting as the highly anticipated Pocari Sweat Run 2025 announces its official race routes. Set against the iconic backdrop of Expo City Dubai ...

The group ILLIT has become the new face of an ion drink brand, symbolizing a clear and innocent image. According to the agency Belift Lab on the 26th, ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha ...